Annual Report 2024/Story: A people's movement – a foundation is being laid
In this story, we focus on our initiative to become a people's movement by increasing member engagement, strengthening participation guidelines, introducing a new Ideas Program, and running a successful digital campaign that led to greater visibility and more members.
In the Annual Plan for 2024, we state that "Wikimedia Sverige strives to become a people's movement. Such a movement is built by its members and consists of their commitment. It is built from the bottom up, and enables engagement regardless of who you are. Wikimedia Sverige will become a people's movement both digitally and physically, with a community that gives meaning to those involved. It should be easy to get in, and fun to stay."
By becoming a people's movement, we create greater engagement and build a strong membership base, which holds significant value for the association in many ways.
A larger membership network can open doors, giving us opportunities to work in new contexts, operate in new arenas, and have a seat at the table. A strong membership base amplifies our voice and reach – the more we grow, the stronger our influence in advocacy efforts.
Our members can also be excellent candidates for volunteer roles, both within the association and potentially on Wikimedia platforms as well.
Last but not least, a larger membership base that understands and actively communicates our values can act as a catalyst for changing norms on a national level.
In 2024, the Ideas Program was adopted, and communication with our members and other stakeholders increased in scope. Through the Ideas Program and a strengthened identity, we as an association have created a tool to use when explaining our work and methods. The Ideas Program places our efforts in a context that is easy to understand and describe, which should lead to increased support and more members.
Guidelines for association engagement were adopted during the year. These guidelines aim to create greater opportunities for members to get involved.
A large digital fundraising and membership recruitment campaign on social media was carried out during the year. Our visibility and number of followers increased across all the platforms we use. This gives us better conditions to reach more people in both our ongoing and targeted communication. We will carefully analyze all our efforts in 2024 so that, based on these insights, we can make targeted efforts in 2025.
With the work done so far, we now have the tools we need and have gained valuable experience to rapidly develop into a people's movement.
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