Annual Report 2025/Story: A new strategy is being developed
In this story, we describe how we prepared for the new strategy for the years 2026-2030. With engaged members, involved partners, and the exploration of new areas, the strategy process has led to a first draft.
Wikimedia Sverige's current strategy was developed in 2020 and applies to the period 2021-2025. When work on developing a new strategy began after the summer of 2025, we built on the successful methods used in the previous process, and a detailed process plan was drawn up with a focus on ensuring strong engagement from members.
We wanted to ensure that many different perspectives were heard in our situation analysis, which was why sent out surveys to both members and partners. The surveys focused on possibilities: what will be the most important issues for us to keep an eye on in the coming years? What will be Wikimedia Sverige's most important role ten years from now? What developments in the wider world will affect us most as a movement? Similar questions were discussed by the office staff. Based on the input we received from these three groups, four areas were identified for further exploration: AI and technological development, societal development, political development, and Wikimedia Sverige as an association. We invited all members to take part in working groups to do this exploratory work. Here we encountered our first challenge: there is strong engagement and interest among members, but this does not always translate into the ability to dedicate time, especially when that may be in addition to other commitments within the association or on the platforms. One way we addressed this challenge was by merging two of the groups, resulting in one working group that looked at both societal and political development.
During the period from October to December, around twenty people had ultimately signed up for the working groups to take part in meetings, look up articles, and prepare discussions - all in order to help explore how these three thematic areas affect, and are affected by, Wikimedia Sverige, and to look ahead at what this might mean in the longer term. Extensive discussion materials and summaries were delivered to the office for the writing phase that followed.
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I november genomförde vi Wikipediadagen som ett inslag i strategiprocessen. Wikipediadagen 2025 fokuserade på civilförsvaret och vilken roll crowdsourcing kan bidra till att digital information förblir öppen, tillgänglig, tillförlitlig och kan användas i krissituationer. Programmet bjöd på en bredd av talare och vinklar på temat och skapade möjlighet till många nya relationer att bygga vidare på när vi fortsätter att utforska vår roll i civilförsvaret. Ett 40-tal deltagare var på plats, men med det program vi erbjöd hade vi kunnat locka fler deltagare om arbetet och kommunikation om planeringen av dagen kommit igång något tidigare. Dagen spelades in för att skapa möjlighet för fler att ta del av programmet i efterhand. Ambitionen med dagen var att också påbörja ett arbete med att förankra civilförsvaret som ett viktigt arbete för Wikimedia Sverige de kommande åren. De medlemmar som deltog svarade väldigt positivt på programmets innehåll.
By December, a large part of the outward-looking work had been completed, and the office took over to begin sketching out a draft of the new strategy. Based on discussions held with our board during the autumn, the idea was to find a format that closely resembles the current strategy and the way we have organised our work around it, with a focus on access, use, community, and enabling, while identifying ways of structuring it so that it can provide better support for making strategic priorities in its implementation. The finalization of the new strategy will take place during spring 2026, and it will be presented to the Annual General Meeting in April for a decision by the members.
We have gathered many lessons on how we can improve and refine a similar process in the years ahead. Without the active participation and engagement in the association and in free knowledge, we would not have had such a strong foundation for being strategic over the next five years.
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