Annual Report 2025

Introduction

In 2025, the association underwent a number of staffing changes: the Chief Operating Officer left the association, and two other staff members substantially reduced the time they worked. A consultant also worked fewer hours than expected. This led to delays in the implementation of our plans for the year, as the roles needed to be refilled. It also meant that the additional staff recruitment that had been planned was postponed until the end of the year.

An important first step was the recruitment and appointment of a new Chief Operating Officer in September, which was a prerequisite for moving forward with the planned scaling up of the organisation's activities.

Once the new Chief Operating Officer had taken up the position, work began on gradually scaling up the organisation in line with the annual plan. However, building up the team took time, both because of the scope of the recruitment processes and the need for onboarding and coordination between new and existing staff.

At the end of the year, we expanded very rapidly to enable a major scale-up of our work in 2026. During the year, the office underwent a substantial strengthening. In total, nine new staff members were recruited, and one additional person who had been hired at the end of 2024 started working during the year. Six of the new colleagues started during the financial year, while three began work in the first half of January 2026. The Executive Director's contract was renewed during the period.

Additionally, we increased the working hours of one international consultant during 2025, and negotiated an increase in working hours from 2026 onwards for two other consultants who already work part-time for us. During the year, we also signed an agreement with a fourth international staff member, who will begin working as a consultant.

In addition, a further four consultants supported the work at different stages throughout the year, and a law firm was engaged to assist donors in drafting wills in which funds are bequeathed to the association. The team is expected to be fully built up during 2026, enabling it to deliver on commitments to several different funders while also significantly strengthening the association's impact.

At the same time, although the scaling-up took longer than planned, several important initiatives were carried out during the year that laid a solid foundation for continued expansion.

Work on structured data was prioritized and strengthened through targeted efforts that improved the quality, searchability, and reusability of content on the Wikimedia platforms. By further developing the technical infrastructure and our working methods, we have increased the opportunities to use data more systematically and strategically. This is particularly significant at a time when AI models are increasingly using content from the Wikimedia platforms; better structured data helps ensure that the information that is disseminated is more accurate and better contextualised. Taken together, our work has been successful and has built an important foundation for continued development.

When it comes to Wikispeech, a clearer structure was established with new staff in place. This enabled more long-term planning of the development work, improved documentation, and a clearer division of roles in both the technical and strategic work. This created better conditions for further development and international collaboration.

A new CRM system was implemented in 2025, marking an important step in the professionalisation of our work with members, donors, and partners. With new staff in place, the system could be integrated into our working methods and routines. This strengthens the association's ability to work with engagement and fundraising in a more data-driven and long-term manner.

Fundraising developed positively and increased significantly during the year. Several new approaches and experiments were tested on a smaller scale, generating valuable lessons. With strengthened staffing now in place, there are good opportunities to scale up the efforts that have shown the best results and thereby further broaden and stabilize the revenue base.

At the same time, work began on developing a new strategy for 2026-2030, with the aim of clarifying priorities and creating a shared direction for the years ahead. This strategic work provides an important platform for continued growth and organizational maturity.

Several new project grants were also secured in 2025, both confirming the confidence of external funders and strengthening the conditions for the organisation's work in the coming years. These funds make it possible to both deepen existing initiatives and to develop new ones.

At the same time, productivity was limited by the fact that several long-serving colleagues left the organization or reduced their working hours. In several cases, the documentation of working methods, processes, and external contacts proved insufficient for an effective handover. New staff needed to spend more time than expected gaining an overview of the work and restoring structure. This affected efficiency during a transitional period, but it also made clear that there's a need to strengthen our internal documentation and knowledge transfer processes going forward.

The delayed scaling-up meant that several planned activities and costs were not carried out at the pace originally budgeted. In practice, this mainly concerned postponed recruitment, lower staffing costs during the first part of the year, and deferred activities in projects, training, and international collaborations where staffing had been a prerequisite for implementation. Some consultancy assignments were also affected.

As a consequence, significant amounts of externally funded project grants were carried forward to 2026, as they had not been fully utilized during 2025. The funds are largely earmarked for specific projects and activities and, in dialogue with the funders, have been reallocated in time rather than changing the content. This means that the commitments remain in place, but that implementation will be extended into 2026 and 2027.

The transfer of funds creates favorable conditions for intensified operations in 2026, with a fully staffed organization and strengthened capacity to deliver in line with the project plans. At the same time, this affected the year's financial outcome, as both costs and income were lower than originally budgeted. The result therefore needs to be understood in light of this shift in timing, rather than as a reduced level of ambition or a scaling back of activities.

Below, you can find more detailed reports from our successes (Stories) and the setbacks we experienced and learned from (Fail Fests). The texts can be read separately and you can choose what you're most interested in.

Major financial developments

Our operating costs amounted to 9.46 million SEK, which was lower than the budget of 11.98 million SEK presented at the previous Annual General Meeting. The costs were approximately 2.52 million SEK below budget. Despite this, the financial year still represented an increase in costs compared with the previous year, in line with the planned scaling-up.

The increase of the value of the funds bequeathed to the association in 2021 has remained strong, and these funds will continue to be available for strategic initiatives in the coming years.

The difference compared to our budgeted revenue was primarily due to the Wikispeech project scaling up later than expected and that the funding conditions for the Content Partnerships Hub were not satisfied until the end of the year.

About the association

Wikimedia Sverige (WMSE), headquartered in Stockholm, was established as a politically and religiously independent non-profit association in 2007. The association operates nationwide and also runs several international projects that support volunteers in a large number of countries around the world.

We are a local, legally independent support organization of the Wikimedia Foundation (WMF), which operates some of the world's largest free knowledge sources, including Wikipedia, Wikidata, Wikimedia Commons, and the other Wikimedia projects, among other things.

Wikimedia Sverige wants to support other organizations and individuals in different ways, ensuring that contributions to the global availability of freely accessible knowledge grow in the best way possible.

What does Wikimedia Sverige want to achieve?

The association works towards making knowledge freely accessible to everyone. Knowledge is free when it is accessible, usable, editable, and shareable. Free and accessible knowledge is a prerequisite for an open internet, just as an open internet is a prerequisite for free and accessible knowledge.

Free knowledge is an important piece of the puzzle for a better world and a prerequisite for achieving the Sustainable Development Goals. We envision a future where digitalization and global interconnectivity enable everyone to both create and share knowledge at no cost. No matter where a person is or what language they speak, everyone should have the opportunity to contribute their perspectives and experiences.

When people have access to knowledge, they are empowered to improve their own lives and contribute to a better society. Free knowledge promotes understanding of important issues and enables innovative solutions to common challenges. It is also a cornerstone of a functioning democracy and a more informed public debate.

We work for increased openness around free knowledge, especially knowledge, data and resources linked to democracy, research, education and culture. For this to become a reality, collaboration between organizations and individuals, increased transparency, functioning digital tools and legislation that supports free knowledge are required. Society needs to actively work with digitization and new ways of working. Wikimedia Sverige drives these issues and works to strengthen these conditions at various levels.

We work with a long-term perspective, aiming to change the way organizations and society view the dissemination and production of knowledge. By influencing decision-makers to adopt open access policies, we lay the foundation for future access to open knowledge. Changing attitudes is crucial for the full potential of open knowledge to be realized.

How does Wikimedia Sverige work to achieve its goals?

Wikimedia Sverige works to drive social change and ensure high-quality information on the Wikimedia platforms. We also want users of the platforms to be able to access and read more credible sources to deepen their knowledge. This work is done by a dedicated group of volunteers, the association's board and the office staff.

We support and train volunteers and partner organizations to contribute knowledge to the platforms. We also develop the technical infrastructure by improving Wikipedia's software, creating tools and implementing solutions. The aim is to make it easier to contribute high-quality content.

Target groups: Volunteers, partner organizations, members and donors

Wikimedia Sverige's work is built on people's engagement. For free knowledge to become accessible to everyone, individuals and organizations alike need to use and actively contribute to the Wikimedia platforms. The role of the association is to support, strengthen, and enable this engagement, and to build long-term relationships that make it possible for more people to contribute based on their own circumstances.

Our two main target groups are volunteers and partner organizations, but also members and donors who want to support our vision of free knowledge. Volunteers are the foundation of the Wikimedia movement and contribute in different ways, often in overlapping roles. Online volunteers develop and improve content on the platforms by, for example, writing and editing Wikipedia articles, uploading media to Wikimedia Commons, or structuring data on Wikidata. Offline volunteers strengthen the movement by organizing activities, delivering training, building networks, recruiting new participants, and leading initiatives that promote free knowledge.

Members and donors form a central part of the association's democratic and financial foundation. Through membership and financial support, they make long-term sustainability, independence, and development possible. Our ambition is to offer a clear path towards deeper engagement, so that someone who first encounters us through a campaign, an event, or a donation is given the opportunity to gradually become more involved, for example as a member, volunteer, participant, coordinator, or leader. In this way, we strengthen both the individual's sense of involvement and the association's capacity.

In addition to volunteer engagement, we collaborate with organizations that share our vision of open and accessible knowledge. Through partnerships with actors in the cultural heritage sector, the education sector, public authorities, international organizations, and civil society, we help make more knowledge freely available and contribute to changing structures and ways of working in a more open direction.

Together — through individual engagement and institutional partnerships — we strengthen the free knowledge infrastructure, in Sweden and internationally.

Innovation and partners

Wikimedia Sverige is an innovation-driven civil society organization that sees partnerships as a prerequisite for lasting social change. For free knowledge to grow and remain relevant in a changing digital environment, new ways of working, tools, and forms of collaboration need to be developed. We therefore view experimentation, learning, and iterative development as a natural part of our work, especially in a context where ready-made models are often lacking.

By collaborating with experts, networks, and organizations, we create the conditions for high-quality and reliable information to become freely available through the Wikimedia platforms. Our partners contribute expertise, materials, perspectives, and legitimacy, while we contribute knowledge of open licences, the ecosystem of the platforms, digital accessibility, and community-driven knowledge creation. Together, we develop structures that make it possible to share content in a long-term and sustainable way.

We work both to establish new collaborations and to deepen existing relationships. Long-term partnerships make it possible to build internal capacity within organizations, change policies and ways of working, and integrate openness into their regular operations.

In addition to national collaborations, we are part of a global network. We work together with Wikimedia organizations around the world, international networks, and non-profit actors who share our vision of free and accessible knowledge. Through this, we contribute to mutual learning, the joint development of methods, and strengthened capacity across the Wikimedia movement as a whole.

Innovation and partnerships are an integral part of our work. Through this, we build engagement, develop new initiatives, and strengthen the movement together with volunteers, members, donors, and partners.

Programs

Wikimedia Sverige adopted a new strategic direction in 2021, which spans over the period from 2021 to 2025. Our four programs were kept intact in this strategy:

Program	Access	Use	Community	Enabling
Description	Where more material is being shared on the Wikimedia platforms.	Where we work to get more people to use the material and to gain knowledge about it.	Where we support our active volunteers and grow and diversify the group.	Where we ensure that our association is working well and keeps developing in a number of areas.

Access

Access is a program that focuses on improving the free content available on, or accessible to, the Wikimedia platforms, both short- and long term. Through content partnerships with, for example, museums, archives, libraries, public agencies, research institutions, and UN agencies, we continuously help open up valuable collections and knowledge resources and make them accessible to more people. An important part of this work is also tying together information that was previously fragmented and hard to access.

Apart from that, our work also has a long-term aspect: we aim to change attitudes and contribute to changed practices as well as improved policy documents in organizations and legislation, both nationally and internationally. Our ambition is to contribute to a broader transformation in how knowledge is produced, shared, and reused in society.

Access has been the association's largest program for several years , both in terms of the number of projects and initiatives and in terms of budget. The work is carried out both in Sweden and internationally, where we have taken on a leading role within the Wikimedia movement.

A central component of this work is the support for the global Wikimedia community in questions relating to content partnerships. This is in line with the movement's strategic recommendations, which emphasize the importance of offering more than funding alone. This may include, for example, expert knowledge, technical support, and operational assistance. Through this way of working, we strengthen global engagement and create better conditions for free knowledge around the world.

Deep dive

Story: Multiple contributions to data structuring for increased and improved reuse: In this story, we describe how Wikimedia Sverige has helped make free knowledge more searchable, more reusable, and easier to build on.… Click here to read more

Story: UN collaborations create unexpected opportunities: In this story, we focus on what our collaborations with intergovernmental organisations and UN agencies led to during the year, including one of our greatest recognitions to date.… Click here to read more

Story: Renewed momentum in our GLAM collaborations in Sweden: In this story, we take a deep dive into how our work with the cultural heritage sector developed during 2025, and how we succeeded in laying a solid foundation for further scaling up in 2026.… Click here to read more

Story: Advocacy work on copyright, AI, open research, and open educational resources: In this story, we focus on how Wikimedia Sverige took important steps forward in 2025 in our fight for modern copyright, open research, and responsible AI development.… Click here to read more

Story: The Berlin meeting takes the Hub work forward: In this story, we focus on the workshop that Wikimedia Sverige organized in Berlin in May 2025 to move forward the work on the thematic Content Partnerships Hub. It is an example of how well-organised events can enable advanced international projects.… Click here to read more

Story: The Content Partnerships Helpdesk gains new momentum: In this story, we focus on how the work of the Helpdesk, within the framework of the thematic Content Partnerships Hub, gained new momentum during the year, and what it may lead to in the future.… Click here to read more

Story: Risks, benefits and costs of advocacy networks: In this story, we focus on the benefits and risks involved in our work with advocacy networks. This includes, among other things, the copyright network, Knowledge Rights 21, and the Open Government Program. The benefits, risks, and costs may relate to finances, political room for manoeuvre, or time.… Click here to read more

Fail Fest: Overview and structure in the Hub work: In this fail fest, we take a closer look at the Content Partnerships Hub, our initiative to establish an organization within the international movement that brings together expertise, structure, materials, and documentation for content partnerships with different kinds of organisations, for example in the cultural heritage sector, the education sector, or among international organizations. The aim is to make it easier for Wikimedia organizations, user groups, and individual volunteers around the world to establish partnerships with organizations that create and steward knowledge. The project received pilot funding from the Wikimedia Foundation for one year, with the main part of the work taking place in 2026.… Click here to read more

Fail Fest: Metabase: vision meets technical limitations: In this fail fest, we describe what we have learned as Metabase has continued to grow, while it has still been difficult to turn curiosity and interest into long-term participation. During 2025, it has become increasingly clear that both the vision and the user value need to be made more explicit if the platform is to take the next step.… Click here to read more

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  Participation in the Knowledge Rights 21 project makes us a more credible and well-grounded advocacy actor.
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  At the beginning of the year, we received confirmation: Expo 2025 in Osaka, Japan had selected our collaboration with FAO and Wikimedia UK as one of the best examples in the world of projects that can help "solve global challenges".
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  To improve searchability on Wikimedia Commons, we linked several thousand images from Wiki Loves Monuments in different countries to relevant Wikidata items, such as this palace in Ukraine.
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  Within the CommonsDB project, we began developing an interoperable public registry of rights information for works covered by open licences or in the public domain.
• The infrastructure being developed within the project will make it easier for Wikimedians to determine which images are free to use.
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  In May, Wikimedians from several countries met in Berlin to discuss and develop the vision for a thematic Content Partnerships Hub.
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  Participants in the project Open GLAM in Ukraine, which focuses on preserving and promoting Ukraine's cultural heritage, met in Stockholm for a work meeting.
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  We collaborated with several cultural heritage institutions to help them share their collections on the Wikimedia platforms, including the Swedish Museum of Natural History...
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  ...and the Nordic Museum.
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  Together with the Swedish Library Association, we published the report Open Science and Copyright. One of our staff members took part in a discussion in connection with the launch.
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  2025 was a major year for Metabase, with many new items created across different thematic areas.
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  In collaboration with several institutions, including ArkDes, we worked on the project A Network of Places to improve structured, linked information about Swedish architects and their works. The tool Arkitektkartan was developed to visualise this information.

Use

Use is a program that focuses on ensuring a high quality of the information on the Wikimedia platforms through tool development and support for volunteers. The work within the program also contributes to improving the user experience, as well as to creating equal opportunities for contribution on the Wikimedia platforms and actively inviting underrepresented groups.

A central part of this work is public education: we inform the general public and prioritized target groups about how the Wikimedia platforms function, as well as about the opportunities and risks associated with the way information is used today.

At the same time, we continue the long-term work of developing missing functionalities that make the platforms more accessible. One example is the further development of the Wikispeech text-to-speech solution, which enables Wikipedia articles to be read aloud and thereby increases accessibility for people who, for various reasons, have difficulty reading written text.

Deep dive

Story: Wikispeech – quality, accessibility and a stable code base: In this story, we present an overall picture of what has been done in the Wikispeech project since it was awarded funding from the Swedish Inheritance Fund. We describe both the technical progress made and the organizational and methodological developments undertaken during the period.… Click here to read more

Story: Developing a tool together with the target groups: In this story, we describe how our work with Wikispeech took important steps during the year towards making Wikipedia more accessible and useful to more people. Through closer collaboration with partner organisations, ongoing dialogue with target groups, qualitative testing, and strengthened expertise in accessibility-focused development, we have laid a stronger foundation for a tool that works in people's everyday lives.… Click here to read more

• This year's Wikimania gave us an opportunity to give an update to the community on the progress made in Wikispeech.

Community

The Community program aims to strengthen and support the existing Wikimedia communities in Sweden, so that their engagement can be sustained and their capacity developed. At the same time, we want to inspire more people to get involved and help new communities emerge. An important part of this work is identifying groups that have previously been absent or underrepresented and, through targeted efforts, creating better conditions for participation and inclusion.

The communities we work with consist of people who actively contribute to the Wikimedia platforms, for example by editing Wikipedia, uploading media files to Wikimedia Commons, or adding structured data to Wikidata. In addition, we also support those who promote free knowledge in other ways - by organizing events, delivering training, recruiting new members, or developing collaborations with external actors.

Volunteers are offered several forms of support, made possible by the combined expertise of our staff and the organisational infrastructure that we have built up in recent years. During the year, we carried out efforts to strengthen local engagement and create meeting places, while also providing support through national programmes.

On the whole, the year has been characterized by important steps to further develop our work, with a long-term goal of ensuring the association's presence and activities throughout the country.

Deep dive

Story: Metabase is growing and knowledge about the work of the Wikimedia movement becomes more structured: In this story, we describe how in 2025, Wikimedia Sverige continued to develop Metabase, a platform for gathering and structuring information about resources, activities, and actors in and around the Wikimedia movement. This work has both strengthened our own expertise in Wikibase and demonstrated how structured data can be used.… Click here to read more

Fail fest: Wiki Loves – high quality but low renewal: In this fail fest, we describe how Wiki Loves Earth and Wiki Loves Monuments were organized during the year; participation declined despite our efforts to lower the barriers for beginners. Initiatives to attract more participants were identified and will be implemented in 2026.… Click here to read more

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  WMSE has supported the community project Kvinnliga huvudpersoner på Wikipedia for several years. Participants meet every week to edit Wikipedia, learn from one another, and socialize.
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  A Wikipedia camp for non-binary people and women was held at the Sörängen folk high school in Nässjö – an opportunity to deepen one's knowledge or learn to edit Wikipedia from scratch.
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  Participants in the wikiproject Wikimedia X received our support to make an excursion to the railway museum in Gävle, which inspired articles about railways in Gävleborg region.
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  The 2025 Wikipedia Day focused on the importance of digital information in crisis situations.
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  For several years now, the Wikimedia community's participation in the Gothenburg Book Fair has been a given, thanks to our community support project.
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  At the Book Fair, several cultural figures were photographed, such as the writer John Tralau.
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  We helped volunteer photographers obtain press accreditation for several events, such as a soccer match between Malmö and Häcken...
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  ...and the cultural event Rockbjörnen 2025.
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  To lower the barriers for volunteers interested in photography, we published a guide to photo accreditation.
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  The winning image in Wiki Loves Earth was taken in Store Mosse National Park.
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  The winning image in Wiki Loves Monuments depicts Bohus Fortress in Kungälv Municipality.

Enabling

The Enabling program aims to strengthen the association's organisational and financial capacity in order to ensure long-term relevance and stability. This requires us to be a responsible employer, a credible partner, and a transparent, democratic membership organisation that operates in close interaction with a strong and engaged volunteer community.

A central part of the program is to test and develop new ways of broadening our sources of income and building more long-term, sustainable funding. Although this work is still in a development phase, a lasting increase in membership and donations is a prioritised part of the strategy.

We want to be an active and contributing part of the international Wikimedia movement, where we both learn from the experiences of others and contribute to capacity building ourselves. As part of a global movement with great innovative strength, we see significant value in the exchange of knowledge. We therefore create opportunities for staff, board members, and volunteers to meet, learn from the work of others, and share experiences with actors from around the world.

As the program focuses on strategic development rather than direct content creation, the projects contribute only marginally to new material on the Wikimedia platforms in the short term. In the longer term, however, they are crucial to ensure the success and sustainability of the association.

Deep dive

Story: CRM and fundraising – systems, routines, and complementary efforts: This story describes how the association developed routines, refined reports, and drew lessons from the operational work in the new membership and donor care system that was procured in 2025.… Click here to read more

Story: Fundraising and the development of the F2F method: In this story, we describe how the association continued to develop its F2F work and how in 2025 we were able, together with partners, to recruit members on site at their venues while highlighting our joint projects. Telemarketing to encourage donors to become members was also tested, with good results.… Click here to read more

Story: Growth, project funding, and strategic capacity building: In this story, we describe how staff expansion, a high success rate in project applications, and strategic investments in fundraising together created the conditions for scaling up our programmatic work in 2026.… Click here to read more

Story: A new strategy is being developed: In this story, we describe how we prepared for the new strategy for the years 2026-2030. With engaged members, involved partners, and the exploration of new areas, the strategy process has led to a first draft.… Click here to read more

Fail Fest: Dokumentations- och systemglapp märks vid personalförändringar: In this fail fest, we describe the problems that arise when we lose knowledge because someone leaves the organization. It highlights examples of when this becomes an issue and suggests measures we can take to make things easier in the future.… Click here to read more

Fail Fest: Limited capacity, hard prioritization, and significant underspending underspendering: In this fail fest, we describe how limited capacity, high external demand, and administrative burden led to underspending and delays, but also what we learned from it and how these experiences strengthen us ahead of 2026.… Click here to read more

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  The association held its Annual General Meeting in April 2025.
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  With the slogan Wikipedia is not for sale, we encouraged the public to support our work.
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  Another slogan we used was Wikipedia - by people, for people, since 2001, to underline that the encyclopaedia cannot grow without active contributors.

The year's goals

Our work had a number of goals for 2025 which were established on different occasions. In our application for a support grant from the Wikimedia Foundation, four target metrics based on our strategy and six so-called Core Metrics were determined; these metrics make it possible to compare our work with that of other Wikimedia organizations. These ten metrics were general for the entirety of our work.

The Wikimedia Foundation funding accounted for only around 40% of the project budgets, while the remaining projects were financed through project grants or consultancy funding, each with its own specific project goals as set out in the application or terms of reference. The extent to which those goals were achieved is reported to the funder in accordance with their templates and requirements. The reports are also published on Wikimedia Sverige's wiki as subpages under the respective projects.

Whether the 2025 targets were met is indicated in the tables below using colors as follows:

• Green if the goal was met.
• Yellow if the goal was met partially.
• Red if the goal was not met.

Grantee-defined metrics

Måltal	Results	Tool or method	Comments
Funds generated for free knowledge through the WCF funding = 400%	1 273 %	The total amount of funding raised for free knowledge through Wikimedia Sverige'ss efforts. The value is expressed as the share (in %) of WCF funding in relation to all funding raised, which means that in practice each dollar of WCF funding is multiplied by this percentage.	A total of SEK 70 720 000 was secured, meaning that the goal was exceeded by a wide margin this year. The main share of the funding for free knowledge comes from the Horizon Europe project ECHOLOT (SEK 66,1 million). The project aims to make cultural heritage data more interoperable and accessible through open-source software developed within the project. Within the project, Wikimedia Sverige is responsible for one of the five pilot studies.
Enabling knowledge to be produced and shared freely in new ways through public policy advocacy	We assess that we achieved the goal of strengthening and improving knowledge production and the free sharing of knowledge in new ways through public policy advocacy.		Our policy advocacy work in 2025 focused primarily on AI, open science, and copyright exceptions and limitations, with the aim of defending and strengthening the legal conditions that enable the production and sharing of free knowledge. We contributed through written statements, consultation responses, opinion pieces, network-building, and meetings with members of parliament and other stakeholders. This work helped ensure that the needs of the Wikimedia platforms, volunteers, and partner institutions were reflected in political discussions and contributed to defending existing parts of the legislation on which the Wikimedia platforms rely, while also laying the groundwork for future improvements.
Establish and deepen more partnerships. (The goal for the year was 100 partnership, an expected increase from 2024).	109	We define a partnership as a collaboration with an organization, rather than an individual, where there is an active choice to work together and an idea of a long-term relationship.	This year's partnerships include local museums, large IGOs, and other Wikimedia organisations. We saw the expected increase in the number of partnerships this year, at just under 10%. The new partnerships are based partly on major Wikimedia-internal projects, such as the Content Partnerships Hub, and partly on major European collaborative projects, such as the ECHOLOT project. Some new partnerships also arose through a strategic focus on new thematic areas where we see strong potential for the association to establish itself as a partner.
Content contributions to free knowledge projects beyond Wikimedia (4 000)	In 2025, 16 562 new Metabase items were created.	According to Wikimedia Sverige's bylaws, the association is to make knowledge freely available to everyone. Although this mainly takes place through the Wikimedia platforms, we are not limited to them. Therefore, this metric seeks to capture contributions to other platforms, including, but not limited to, commits to open-source projects, contributions to Metabase, and training materials shared on open platforms.	The focus was on Metabase, where the goal was exceeded by a wide margin. This was achieved through a combination of manual edits and bot runs after the data had been modelled. Of the target of 4 000, 617 came through other chapters, corresponding to approximately 15,4%. We are satisfied with this outcome, as the initiative is still in its early stages. This shows that collaboration with other chapters made a significant contribution and that these collaborations are an important channel for achieving results.
Number of volunteers involved = 50	64	The goal is to achieve an increase, compared with the previous year, in the number of members or volunteers who engage with the association. The goal refers to the total number of individuals during the year.	The goal was exceeded by a wide margin. This was mainly due to the work on the new strategy, where we saw increased engagement from different members. Another factor contributing to the higher number was that, through the Content Partnerships Hub, we are seeing greater engagement from international volunteers in our work.

Core Metrics

Goal	Results	Comment
1 800 participants.	1 875	This metric met our expectations. As in 2024, the Access program was the part that reached the largest number of participants. The Community program shows that the association has a stable base of engaged members, but also that we need to become better at reaching new groups.
175 editors.	468	This metric exceeded our expectations, as our improved follow-up of the Community Support program captured the large number of active editors. At the same time, the figure, which comes solely from existing communities, shows that we need more strategies for engaging new communities.
110 organizers.	115	The result slightly exceeded our expectations. Work within the Wikispeech and Content Partnerships Hub projects was delayed, which led to a reduction in goal achievement. The advocacy work financed through the Knowledge Rights 21 project contributed to the increase, together with greater engagement from our existing community.
3 000 Wikipedia content pages.	3 029	The result exceeded our expectations, even if only by a small margin. A large share of the edits comes from established user groups and shows that we should continue exploring how best to provide support to the active community. As in 2024, the figures show that support for the creation of content on Wikimedia Commons also has a positive effect on Wikipedia when new media content is added to articles.
72 500 Wikimedia Commons content pages.	111 540	The result exceeded our expectations and stems from the enrichment we carried out of images from the Wiki Loves Monuments and Wiki Loves Earth competitions in several countries, for example by linking them to Wikidata items for the objects they depict.
65 000 Wikidata content pages.	150 495	Most of the edits on Wikidata were made in order to improve Wikidata's interoperability with other public registers. The majority of the Wikidata edits consist of updated Swedish ancient monuments with new identifiers, making them once again compatible with the Swedish National Heritage Board's systems. Another share of the edits comes from our collaboration in the linked open data project A Network of Places.

About the annual report

In preparation for the association's Annual General Meeting, the administrative office produces an annual report that describes the events of the previous year. The activity report is approved by the board and is one of the annual meeting documents. Wikimedia Sverige is a member of the Swedish Fundraising Control and the Swedish Fundraising Association. This annual report is also used to fulfill the reporting requirements that the association has towards the Swedish Fundraising Association.

See also

• Ordlista
• Verksamhetsberättelse 2024
• Verksamhetsberättelse 2023
• Verksamhetsberättelse 2022
• Verksamhetsberättelse 2021
• Verksamhetsberättelse 2020
• Verksamhetsberättelse 2019
• Verksamhetsberättelse 2018
• Verksamhetsberättelse 2017
• Verksamhetsberättelse 2016
• Verksamhetsberättelse 2015
• Verksamhetsberättelse 2014
• Verksamhetsberättelse 2013
• Verksamhetsberättelse 2012
• Verksamhetsberättelse 2011
• Verksamhetsberättelse 2010
• Verksamhetsberättelse 2009